Digital Marketing Archives - Page 4 of 6

Digital Marketing

How Compression Can Be Used To Detect Low Quality Pages

The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO. Although the following research paper demonstrates a successful use […]

Digital Marketing

Google On Diagnosing Multi-Domain Crawling Issues

Google’s Search Advocate, John Mueller, shared insights on diagnosing widespread crawling issues. This guidance was shared in response to a disruption reported by Adrian Schmidt on LinkedIn. Google’s crawler stopped accessing several of his domains at the same time. Despite the interruption, Schmidt noted that live tests via Search Console continued to function without error […]

Digital Marketing

New Google Trends SEO Documentation

Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers. The new guide has six sections: About Google Trends Tutorial on monitoring trends How to do keyword […]

Digital Marketing

What Is Click-Through Rate & Why CTR Is Important

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. CTR tells you how well your message aligns with the people seeing it and whether you capture their interest. […]

Digital Marketing

11 Tips For How To Find Great Writers

Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own […]

Digital Marketing

YouTube Analytics Adds Real-Time Format Filtering

YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and livestreams. YouTube now separates real-time views by Longform, Shorts, and Live content. Creators can finally see which format drives immediate traffic without data mixing. Quick performance insights enable faster content strategy adjustments across formats.

Digital Marketing

Why Are My Pages Discovered But Not Indexed?

Today’s Ask An SEO question comes from Mandeep, who is having trouble with indexing on their site. Mandeep asks: “We have redesigned a website and we had added a few new pages. Some pages were indexed successfully and some were not. I tried multiple times on Google but that is not working. Now, while I […]

Digital Marketing

Google’s Mueller Dismisses Core Web Vitals Impact On Rankings

Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to data that suggested otherwise. His statements come amid growing industry discussion about the immediate impact of site performance on search visibility. Mueller’s Stance Mueller stated on LinkedIn: “We’ve been pretty clear that Core Web Vitals are not […]

Digital Marketing

Google Rolls Out AI-Powered Updates To Performance Max Campaigns

Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping season. Key Updates New Asset Testing Capabilities Starting in early November, retailers will gain access to new experimental features within […]

Digital Marketing

How Page Performance Hurts UX & How You Can Fix It

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor experience. But the impact of sluggish load times goes deeper than just user frustration. Poor page performance affects search rankings, overall site engagement, E-E-A-T, and […]

Digital Marketing

Scale Efforts and Drive Revenue [Webinar]

AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. Watch on-demand as we explore how to automate SEO strategy and implementation, saving time, […]

Digital Marketing

Google Expands Travel Feeds In Search Ads

Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images, […]

Digital Marketing

The Secrets Of Enterprise SEO [Webinar]

For many businesses, feeling overwhelmed by SEO best practices, endless checklists, and heaps of data is all too familiar—especially when competitors seem to be growing faster than ever. As SEO evolves, navigating these challenges is becoming even more complex. Driving sustainable growth as an enterprise brand is even more difficult, with limited resources, small teams, […]

Digital Marketing

Google Analytics Adds New Segment Sharing Feature

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared segments improve consistency and efficiency. New features include a shared library and expanded permissions.

Digital Marketing

7 Ecommerce Auditing Priorities for Black Friday 2024

This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the attention of a global audience, you’ll need to stand out. Now is the time to put the finishing touches on your SEO implementation, verify your […]

Digital Marketing

Google Warns Against Over-Reliance On SEO Tool Metrics

In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s concerns about dramatic changes in tool measurements and their perceived impact on search performance. The conversation was sparked by a website owner who reported the […]

Digital Marketing

A Guide To Robots.txt: Best Practices For SEO

Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate crawling issues. Google recently reminded website owners about the importance of using […]

Digital Marketing

Google Search Has A New Boss: Prabhakar Raghavan Steps Down

Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in a memo from CEO Sundar Pichai to staff. Nick Fox To Lead Search & Ads Taking over Raghavan’s responsibilities will be Nick Fox, a longtime […]

Digital Marketing

What Links Should You Build For A Natural Backlink Profile?

This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can […]

Digital Marketing

Bing Webmaster Tools Update: More Data, Recommendations, Copilot

Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes “Recommendations” with enhanced features. AI-powered “Copilot” assistant enters limited testing.

Digital Marketing

كيف يمكن للمبتدئين البدء في تداول العقود مقابل الفروقات؟

كيف يمكن للمبتدئين البدء في تداول إن تداول العقود مقابل الفروقات هو وسيلة شائعة للمضاربة في الأسواق المالية والاستفادة من تقلبات الأسعار دون امتلاك الأصل الفعلي. ومع ذلك، فإن البدء قد يكون مخيفًا. لتحقيق النجاح، يحتاج المبتدئون إلى فهم أساسيات تداول العقود مقابل الفروقات. تغطي هذه المقالة جميع الخطوات التي يحتاجون إلى اتخاذها، من اختيار […]

Digital Marketing

What Is Click-Through Rate & Why CTR Is Important

Digital Marketing

The World’s First SEO Event Tailored Exclusively For Lawyers

This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own. Date: December 6, 2024Location: InterContinental Miami, FloridaCapacity: Only 150 spots available The Legal SEO Conference is the first and only SEO event dedicated entirely to law firms and legal professionals. It offers a unique opportunity for lawyers […]

Digital Marketing

How Marketers Can Reach Gen Z On Social Media

Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. More than just very demure and very mindful, they’re a complex demographic myriad businesses and industries are vying to target – with their own unique […]

Digital Marketing

16 Essential Paid SEO Tools That Are Worth the Money

SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases, […]

Digital Marketing

What The Google Antitrust Verdict Could Mean For The Future Of SEO

In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works (hello, NavBoost!), understanding the implications of this loss for Google as a business is not the easiest to unravel. Hence, this article. There’s still plenty […]

Digital Marketing

Google Shows 3 Ways To Boost Digital Marketing With Google Trends

Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing […]

Digital Marketing

Reddit Makes Game-Changing Updates to Keyword Targeting

In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh potential for PPC marketers looking to tap into Reddit’s highly engaged user base. With millions of communities and conversations happening every day, Reddit is now […]

Digital Marketing

Wayback Machine Down Amid Cyberattack, 31 Million Accounts Exposed

The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users. The nonprofit organization, known for its Wayback Machine service, which archives web pages, is grappling with the aftermath of the sophisticated attack. Breach Details On October 9, visitors to the Internet Archive’s website were greeted with a […]

Digital Marketing

Snapchat Is Testing 2 New Advertising Placements

The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements. The goal of these placements […]

Digital Marketing

The 11 Best SEO Books You Must Read Today

SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization. […]

Digital Marketing

The 4 Principles Of Effective Retail Marketing

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online sales, having a well-planned (and well-executed) marketing strategy is key to wooing more customers. But before you get fancy with flashy […]

Digital Marketing

MarketMuse Acquired By Siteimprove

Siteimprove announced the acquisition of MarketMuse, creating a comprehensive SaaS solution for content, accessibility, and SEO. This unifies vital marketing processes, benefiting customers of both organizations with a single, integrated platform. MarketMuse MarketMuse is a leading AI content planning software that helps users research, plan and execute a scaled content strategy. MarketMuse enables users to […]

Digital Marketing

Reddit Masterclass

The ascension of Reddit to one of the largest sites on the web over the last 15 months is quite controversial and unique. Never in the history of SEO has a site grown that fast to such a level. In a recent interview on the Motley Fool Money podcast, CEO Steve Huffman paints a picture […]

Digital Marketing

Google Updates Robots.txt Policy: Unsupported Fields Are Ignored

Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. Google only supports four specific robots.txt fields. Unsupported directives in robots.txt will be ignored. Consider auditing your robots.txt files in light of this update.

Digital Marketing

News & Editorial SEO Summit

This post was sponsored by News and Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there’s no one-size-fits-all solution—especially for news publishers. That’s why the News & Editorial SEO Summit (NESS) is a game-changer. Created by industry leaders John Shehata and Barry Adams, NESS […]

Digital Marketing

Faceted Navigation: Best Practices For SEO

When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying […]

Digital Marketing

The 10 Best Headless CMS Platforms To Consider

Headless CMSs are becoming more popular as companies want more flexible content management tools. These systems separate the content creation from how it’s displayed, giving more options for publishing content across different platforms. In this article, we’re reviewing ten top headless CMS options. We’re examining them based on the following criteria: How well they work […]

Digital Marketing

8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer. Reactions Of Automattic Employees Given the recent controversies […]

Digital Marketing

Executive Director Of WordPress Resigns

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic. She posted an upbeat notice on her personal blog, reaffirming […]

Digital Marketing

YouTube Extends Shorts To 3 Minutes, Adds New Features

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage. YouTube Shorts will allow 3-minute videos. New features include templates, enhanced remixing, and AI-generated video backgrounds. YouTube is adding a Shorts trends page and comment previews.

Digital Marketing

How To Stop Filter Results From Eating Crawl Budget

Today’s Ask An SEO question comes from Michal in Bratislava, who asks: “I have a client who has a website with filters based on a map locations. When the visitor makes a move on the map, a new URL with filters is created. They are not in the sitemap. However, there are over 700,000 URLs […]

Digital Marketing

Google Rolls Out CrUX Vis Core Web Vitals Tool

Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is sourced from the CrUX dataset which is based on actual user experiences on the URLs and websites that are analyzed and explored in the new […]

Digital Marketing

Google Adds Two New Best Practices For Product Markup

Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. JavaScript-generated markup can lead to less frequent and reliable crawls. E-commerce sites using JavaScript for product data should ensure servers can handle increased traffic.

Digital Marketing

Google’s Indifference To Site Publishers Explained

A publisher named Brandon Saltalamacchia interviewed Google’s SearchLiaison in which he offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast reveal deeper issues that may explain why Google seems indifferent to publishers with every update. Google Search Relations Google […]

Digital Marketing

Auto Layout, Text-to-Speech, & More

YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more. YouTube Shorts introduced new creation tools. New features include Auto Layout, Text-to-Speech, and enhanced captions. YouTube aims to simplify content creation and boost creator earnings.

Digital Marketing

42 Facebook Statistics & Facts For 2024

Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses, marketers, and social media enthusiasts. And despite the rise of newer, shinier platforms, Facebook’s expansive reach and diverse user base are still unrivaled, making it […]

Digital Marketing

Google’s Now Translating SERPs Into More Languages

Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening the reach of publishers to an increasingly global scale, with automatic translations to a site visitor’s native language. Google Translated Results Translated Results is a Google Search feature that will automatically translate the title link and meta […]

Digital Marketing

START Planning Steps To Develop Your Digital Marketing Success Plan

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO–history, we’re testing and trying things out faster than ever. While change is coming at us fast, it is critically important to still have a […]

Digital Marketing

11 Copyscape Alternatives To Check Plagiarism

Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in order to maintain credibility and avoid legal issues – among other things. While Copyscape has long been one of the most well-known and popular options […]

Digital Marketing

The 11 Best Digital Marketing Courses Free & Paid (2024)

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different specialized career paths, and if you’re just starting your career or seeking to understand digital marketing as a […]

Digital Marketing

Attain Superior Growth & ROI With Organic & Paid Tips

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies. You need to be front and center with your […]

Digital Marketing

Maximizing Your Brand’s Impact [Webinar Recap]

Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a topic, but I could talk about it all day, and I think it has and is one of the most influential communities around today. If […]

Digital Marketing

Google Simplifies Adding Shipping & Return Policies For Online Stores

Google introduces Search Console feature for online stores to easily manage shipping and return policies. Google now allows online stores to manage shipping and return policies via Search Console. This simplifies providing vital information to customers. The feature can potentially boost sales for retailers.

Digital Marketing

12 Reasons Your Website Can Have A High Bounce Rate

Pages with high bounce rates can be frustrating– but bounce rate can be a useful tool. A high bounce rate in GA4 doesn’t always mean your website or pages perform poorly. GA4 needs to be configured properly to track bounce rate accurately. If you are just learning about bounce rate, I highly recommend reading this […]

Digital Marketing

26 Common SEO Myths, Debunked

SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will agree with what SEO entails – where technical SEO stops and development begins. What also doesn’t help is the vast amount of misinformation that goes around. There are a lot […]

Digital Marketing

New YouTube Feature Aims To Spark Viral Trends In Shorts

YouTube tests “Add Yours” sticker for Shorts, allowing creators to start trends and viewers to respond. YouTube is testing an “Add Yours” sticker for Shorts. The feature allows creators to initiate trends and viewers to respond. It’s currently available to a limited number of channels.

Digital Marketing

Google Search Now Supports Labeling AI Generated Or Manipulated Images

Google Search Central updated their documentation to reflect support for labeling images that were extended or manipulated with AI. Google also quietly removed the “AI generated” metadata from Beta status, indicating that the “AI Generated” label is now fully supported in search. IPTC Photo Metadata The International Press Telecommunications Council (IPTC) is a standards making […]

Digital Marketing

Google Struggles To Boost Search Traffic On Its iPhone Apps

According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser, but progress has been slower than anticipated. As Google awaits a ruling on the U.S. Department of Justice’s antitrust lawsuit, its arrangement with Apple is threatened. The current agreement, which makes Google the default search engine on […]

Digital Marketing

Meta Pushes GA4 Integration, Boasts 22% Conversion Boost

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages GA4 integration for better ad performance. Integration process involves using UTM parameters and trackable links. GA4 integration offers insights but has limitations in user tracking.

Digital Marketing

Understanding Bounce Rate & How to Audit It

Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This article will explore the complexities of bounce rate and why it’s not as straightforward as you might think. You’ll also learn how to analyze your […]

Digital Marketing

10 Creative Ways To Motivate Your Marketing Team

Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, offering incentives that meet real needs, and building a healthy team culture. Giving incentives for hard work can significantly increase company loyalty, […]

Digital Marketing

How Much Should You Budget for SEO Services?

Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors like project scope, industry competition, and specific services needed. There is no universal calculator for calculating costs. This article explores key SEO pricing components and […]

Digital Marketing

42 Facebook Statistics & Facts For 2024

Digital Marketing

Consumer Usage Of Social Media Platforms Is Shifting (Again)

According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of […]

Digital Marketing

Google Gives Exact Reason Why Negative SEO Doesn’t Work

Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer about negative SEO was given in an interview in May and has gone unnoticed until now. Negative SEO Negative SEO is the practice of sabotaging […]

Digital Marketing

How To Boost Search Visibility & Drive Growth

This post was sponsored by Digitalinear. The opinions expressed in this article are the sponsor’s own. In a world where consumers search online for nearly everything – from product recommendations to local service providers – your brand’s digital presence is everything. The right organic SEO strategy can boost your search visibility and drive sustainable business […]

Digital Marketing

What Are The Best Resources To Learn SEO?

This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is a […]

Digital Marketing

Why ‘Sends’ Matter More Than Ever

In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of people who share a post with friends through direct messages (DMs) relative to the total number of viewers. Mosseri advises creating content people want to […]

Digital Marketing

Google Explains Reasons For Crawled Not Indexed

Back in May Google’s Gary Illyes sat for an interview at the SERP Conf 2024 conference in Bulgaria and answered a question about the causes of crawled but not indexed, offering multiple reasons that are helpful for debugging and fixing this error. Although the interview happened in May, the video of the interview went underreported […]

Digital Marketing

Google’s AI Overviews Coincide With Drop In Mobile Searches

A new study by search industry expert Rand Fishkin has revealed that Google’s rollout of AI overviews in May led to a noticeable decrease in search volume, particularly on mobile devices. The study, which analyzed millions of Google searches in the United States and European Union, sheds light on the unexpected consequences of AI integration. […]

Digital Marketing

Robots.txt Turns 30: Google Highlights Hidden Strengths

In a recent LinkedIn post, Gary Illyes, Analyst at Google, highlights lesser-known aspects of the robots.txt file as it marks its 30th year. The robots.txt file, a web crawling and indexing component, has been a mainstay of SEO practices since its inception. Here’s one of the reasons why it remains useful. Robust Error Handling Illyes […]

Digital Marketing

WordPress Takes A Bite Out Of Plugin Attacks

WordPress announced over the weekend that they were pausing plugin updates and initiating a force reset on plugin author passwords in order to prevent additional website compromises due to the ongoing Supply Chain Attack on WordPress plugins. Supply Chain Attack Hackers have been attacking plugins directly at the source using password credentials exposed in previous […]

Digital Marketing

12 Reasons Your Website Can Have A High Bounce Rate

Digital Marketing

What Is It & How To Write It

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important […]

Digital Marketing

WordPress Plugin Supply Chain Attacks Escalate

WordPress plugins continue to be under attack by hackers using stolen credentials (from other data breaches) to gain direct access to plugin code. What makes these attacks of particular concern is that these supply chain attacks can sneak in because the compromise appears to users as plugins with a normal update. Supply Chain Attack The […]

Digital Marketing

12 Important Image SEO Tips You Need To Know

Curious about which factors are key to ensuring your images don’t slow down your site? Explore these 14 essential tips for optimizing images. The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.

Digital Marketing

Google Warns Of Soft 404 Errors And Their Impact On SEO

In a recent LinkedIn post, Google Analyst Gary Illyes raised awareness about two issues plaguing web crawlers: soft 404 and other “crypto” errors. These seemingly innocuous mistakes can negatively affect SEO efforts. Understanding Soft 404s Soft 404 errors occur when a web server returns a standard “200 OK” HTTP status code for pages that don’t […]

Digital Marketing

Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Few concepts have generated as much buzz and speculation in SEO as E-E-A-T. Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been a cornerstone of Google’s Search Quality Evaluator Guidelines for years. But despite its prominence, more clarity about how E-E-A-T relates to Google‘s ranking algorithms is still needed. In a recent episode […]

Digital Marketing

Understanding Bounce Rate & How to Audit It

Digital Marketing

Google Completes June 2024 Spam Update Rollout

Google has officially confirmed the completion of its June 2024 spam update, a week-long process aimed at enhancing search result quality by targeting websites that violate the company’s spam policies. The update began on June 20, 2024, and was announced via Google’s Search Central Twitter account. Google’s Search Status Dashboard shows the update finished on […]

Digital Marketing

How Much Should You Budget for SEO Services?

Digital Marketing

Google Announces New GA4 Features As Universal Analytics Sunset Nears

As the July 1, 2024 shutdown date for Universal Analytics (UA) draws near, Google has announced new features and improvements for Google Analytics 4 (GA4). These enhancements give marketers deeper insights and tools for cross-channel measurement and budget optimization. Expanded Cross-Channel Reporting GA4 is getting improved cross-channel reporting capabilities. You will soon be able to […]

Digital Marketing

Google Ends Continuous Scroll SERPS: What It Really Means

Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community question that reason and raise questions about it. What’s really going on here? Continuous Scroll In Search Results Infinite scroll is a way of showing […]

Digital Marketing

How You Can Leverage The Platform That’s Revolutionizing Search

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google’s Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI’s partnership, have catapulted Reddit’s real-time content to unprecedented heights. Watch our insightful webinar on-demand and see us explore the newfound importance of Reddit in the digital marketing […]

Digital Marketing

OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing

OpenAI acquired a technology from Rockset that will enable the creation of new products, real-time data analysis, and recommendation systems, possibly signaling a new phase for OpenAI that could change the face of search marketing in the near future. What Is Rockset And Why It’s Important Rockset describes its technology as a Hybrid Search, a […]

Digital Marketing

Wix Announces A Figma Plugin That Turns Designs Into Websites

Wix announced a new Figma Plugin that enables designers to import Figma designs directly into Wix Studio and dramatically speed up site creation from the design stage to a functioning website. Figma Design Tool Figma is a SaaS (software as a service) collaborative design tool that allows designers, teams and clients to prototype designs, in […]

Digital Marketing

What Is Schema Markup & Why Is It Important For SEO?

Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured data markup is translated by platforms such as Google and Microsoft to provide enhanced rich results (or rich snippets) in search engine results pages or […]

Digital Marketing

Gen Z Ditches Google, Turns To Reddit For Product Searches

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online. Here’s an overview of key findings and the […]

Digital Marketing

Google Clarifies Organization Merchant Returns Structured Data

Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version. Organization Structured Data and Merchant Returns Google recently expanded their Organization structured data so that it could now accommodate a merchant return policy. The change added support […]

Digital Marketing

What Is It & How To Write It

Digital Marketing

Google Favors Ecommerce Sites & User-Generated Content

A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more ecommerce websites and sites featuring user-generated content while reducing the visibility of product review and affiliate marketing sites. Here’s a look at the findings and […]

Digital Marketing

12 Important Image SEO Tips You Need To Know

Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach users looking for images. Your content should contain high-quality images either way, so why not optimize them too? It’s […]

Digital Marketing

10 Tips on How to Rock a Small PPC Budget

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy. Read on for tips to get started or further optimize […]

Digital Marketing

The 40 Best Google Tools For Productivity

Google might be a dominant search engine worldwide, but over the years, it has also experimented with many products and Google tools that make our lives easier. The very first Google tool was Adwords, launched on October 23, 2000. At the time, we couldn’t anticipate how much it would change the direction of commerce and […]

Digital Marketing

How To Uncover Traffic Declines In Google Search Console And How To Fix Them

Google Search Console is an essential tool that offers critical insights into your website’s performance in Google search results. Occasionally, you might observe a sudden decline in organic traffic, and it’s crucial to understand the potential causes behind this drop. The data stored within Google Search Console (GSC) can be vital in troubleshooting and understanding […]

Digital Marketing

15 Ways To Improve Conversion Rates In Google Ads

Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can make a tangible difference to your conversion […]

Digital Marketing

Google Answers Question About Toxic Link Sabotage

Google’s Gary Illyes answered a question about how to notify Google that someone is poisoning their backlink profile with “toxic links” which is a problem that many people have been talking about for at least fifteen years. Question About Alerting Google To Toxic Links Gary narrated the question: “Someone’s asking, how to alert Google of […]

Digital Marketing

How To Build A Diverse & Healthy Link Profile

Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites. If you want your website to be visible in search results, you must account for backlinks and your backlink profile. A healthy backlink profile requires […]

Digital Marketing

Google On Traffic Diversity As A Ranking Factor

Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking factor, prompting SearchLiaison to reiterate that it is not. What Was Said The question of whether diversity of traffic was a ranking factor was elicited […]

Digital Marketing

What You Need To Generate Leads With Content

This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create a sustainable and scalable lead generation strategy with content? It starts with an exceptional piece of content that the leads want – your “lead magnet” […]

Digital Marketing

LinkedIn Rolls Out New Newsletter Tools

LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers. More People Publishing Newsletters On LinkedIn The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over […]

Digital Marketing

Google’s Stance On AI Translations & Content Drafting Tools

In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on SEO. The discussion focused on two key areas: the indexing of AI-translated content and using AI tools for initial content drafting. As the use of AI in content creation grows, […]

Digital Marketing

Vulnerabilities In WooCommerce And Dokan Pro Plugins

WooCommerce published an advisory about an XSS vulnerability while Wordfence simultaneously advised about a critical vulnerability in a WooCommerce plugin named Dokan Pro. The advisory about Dokan Pro warned that a SQL Injection vulnerability allows unauthenticated attackers to extract sensitive information from a website database. Dokan Pro WordPress Plugin The Dokan Pro plugin allows user […]

Digital Marketing

Google Search Console Complete Guide For SEO

Google Search Console is an indispensable tool for SEO as it provides data about the organic performance of a website or page. Understanding how users search for products and services, measuring your site performance in the search engines, and getting recommendations for improvements are vital to SEO. Originally known as Google Webmaster Tools, Google Search […]

Digital Marketing

YouTube Rolls Out Thumbnail A/B Testing To All Channels

YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test up to three different thumbnails for each video to see which performs best. How Thumbnail Testing Works The ‘Thumbnail Test & Compare‘ feature lets you upload multiple thumbnail options […]

Digital Marketing

Google’s Gary Illyes: Lastmod Signal Is Binary

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now natively supports the lastmod element in sitemaps. When Mark Williams-Cook asked if Google […]

Digital Marketing

Google’s Statement About CTR And HCU

In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how Google ranks websites, remarking that if the associated ideas were true it would be impossible for any new website to rank. Users Are Voting With Their Feet? Search Liaison’s answer was to […]

Digital Marketing

8 Ways To Promote Your Facebook Page Successfully

Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to enhance their online presence. However, creating a Facebook Page for your business is only the first step in your Facebook marketing journey. The real power […]

Digital Marketing

Google Quietly Fixed Site Names In Search Results

Google resolved a site names issue that had been ongoing since September 2023 that prevented a website’s site name from properly appearing when an inner page was ranked in the search results. Site Names In The Search Results A site name is exactly what it sounds like, the name of a website that’s displayed in […]

Digital Marketing

Google On How It Manages Disclosure Of Search Incidents

Google’s latest Search Off The Record podcast discussed examples of disruptive incidents that can affect crawling and indexing and discuss the criteria for deciding whether or not to disclose the details of what happened. Complicating the issue of making a statement is that there are times when SEOs and publishers report that Search is broken […]

Digital Marketing

How To Build A Diverse & Healthy Link Profile

Digital Marketing

Bluehost Launches AI WordPress Website Creator

Bluehost launched an AI Website Creator that enables users to quickly create professional websites, an evolution of the click and build website builder that makes it easy for anyone to create a WordPress website and benefit from the power and freedom of the open source community. The importance of what this means for businesses and […]

Digital Marketing

15 Ways To Improve Conversion Rates In Google Ads

Digital Marketing

A New Way To Monetize WordPress

Automattic, the company behind WordPress.com, Jetpack, WooCommerce and more, have announced a new program to woo Agencies into their ecosystem of products with more ways to earn revenue. This new program could be seen as putting Automattic into direct competition with closed source systems like Wix and Duda but there are clear differences between all […]

Digital Marketing

Understanding Information Security & Risk Management

This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. I have an extremely confidential piece of information on a particular sheet of paper. This A4-sized paper contains a list of Christmas presents I plan to give to my family members. To make […]

Digital Marketing

Britney Muller On How To Use Gen AI In Marketing

At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an eye-opening presentation on AI and its impact on digital marketing. Her session, “The Hidden Side of AI: What Marketers Need to Know,” provided a comprehensive overview of AI’s current and future potential. Muller discussed the ethical considerations, practical applications, and limitations […]

Digital Marketing

Rethinking Strategies Amid Google API “Leak”

At the MozCon industry conference this week, Rand Fishkin, the outspoken former CEO of Moz and founder of SparkToro, shared his opinion on how SEOs and marketers should potentially adjust strategies based on his interpretation of the recent Google API leaks. In a packed session with Dr. Pete Meyers, Fishkin laid out specific ways he […]

Digital Marketing

SEO In Crisis? Moz Search Scientist Warns Of Challenges Ahead

Are the days of organic SEO numbered? That’s the idea raised by a search scientist’s assessment of Google’s AI-powered disruptions. At MozCon’s 20th annual conference, Tom Capper, Moz’s Senior Search Scientist, provided a data-driven reality check. Capper warned attendees “At the end of this talk, I’m going to tell you that full-funnel organic marketing is […]

Digital Marketing

Google AI Overviews: New Research Offers Insights

New research by BrightEdge offers a snapshot of the kinds of queries that tend to show Google AI Overviews (AIO) and provides insights into the kinds of queries and verticals where AIO are more prevalent. The findings show dramatic differences in the amount of AI Overviews shown across different verticals in a way that reflects […]

Digital Marketing

AI SEO Tools & Affordable API Plans

Today, at its MozCon 2024 conference, Moz announced a range of AI-driven features and product updates. The announcements focused on modernizing tools to address the changing needs of SEO professionals. Ethan Hays, Moz’s General Manager, acknowledges that “the search landscape has seen more turbulence this last year than at almost any point in Moz’s 20-year […]

Digital Marketing

Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws

Last week, Google Ads emailed advertisers in the United States who use Google Ads or Google Analytics with upcoming compliance changes. Many are asking, “why now”? As user privacy concerns are at an all-time high, many individual states enacted their privacy law provisions, which will be implemented later this year. Read on to learn how […]

Digital Marketing

Google Validates Leak, Igniting Questions Around Search Transparency

Google has officially acknowledged that some internal documents recently leaked online are authentic. The files containing details about data Google collects and potentially uses in its search ranking algorithms ignited speculation and analysis within the SEO community. Now, there’s a question of whether the leak will cause Google to tighten its already restricted communication channels. […]

Digital Marketing

WordPress Playground – A New Tool You Need To Try Right Now

WordPress has been releasing innovative tools that helps users accomplish their goals and become more proficient users. One of the newest tools is called Playground, a tool that is designed to make a WordPress site instantly available for testing, learning and building. Background On WordPress Playground Playground is a tool that runs in your browser. […]

Digital Marketing

Why Every Marketer Should Be On Reddit

In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community. It has cemented itself as not only one of the key influencers for the internet culture we have come to know today, but also as one of the top 10 social media sites in the world, with more […]

Digital Marketing

8 Ways To Promote Your Facebook Page Successfully

Digital Marketing

How To Use Header Tags: SEO Best Practices

Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing readability and navigation for human visitors. At the same time, header tags offer semantic signals that help search engines better understand context and key topics. […]

Digital Marketing

Google To Limit AI Overviews For “Nonsensical” Queries

Google has addressed concerns regarding the accuracy and quality of its AI overview feature in search results. The company acknowledges the criticism and odd results generated by the AI overviews but claims that the feature leads to higher user satisfaction and more complex queries being answered. As Liz Reid, Head of Google Search, continues to […]

Digital Marketing

International SEO For 2024: 9-Point Checklist For Success

Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data […]

Digital Marketing

The Top 10 Content Marketing Skills You Need

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires various skills and strategies if you want to get it right. If you’re looking to […]

Digital Marketing

WordPress Releases Way To Build Sites On A Windows Desktop

Last month WordPress released a way to create or test WordPress sites on the desktop but the app was limited to Apple Mac devices. This month WordPress announces that WordPress Studio is now available for Microsoft Windows. According to WordPress, Microsoft Windows users account for over 25% of WordPress developers. But it’s possible that non-developers […]

Digital Marketing

How To Use The Google Ads Search Terms Report

One of the most essential aspects of a profitable Google Ads strategy is reaching the right people, with the right message, while they’re searching. To do this correctly, you need to know exactly how your ads are doing and what words potential customers are using to search. This is where the Google Ads search terms […]

Digital Marketing

Google Data Leak Clarification

Over the United States holidays some posts were shared about an alleged leak of Google ranking-related data. The first posts about the leaks focused on “confirming” beliefs that were long-held by Rand Fishkin but not much attention was focused on the context of the information and what it really means. Context Matters: Document AI Warehouse […]

Digital Marketing

How Holistic B2B Digital Strategy Drives Pipeline

Imagine you’re rowing crew. If even one person rows in the wrong direction, the boat turns in circles. Your B2B go-to-market is the same way. Watch this on-demand webinar to discover how to craft a compelling brand and PMF, as we show you the critical infrastructure you need, and the reliances and dependencies of the […]

Digital Marketing

Google Is Now Indexing EPUB Files

Google announced that it is now indexing .epub documents, a format commonly used to print books for e-readers. Google is already showing EPUB books in the search index. EPUB File Format EPUB is an XML-based eBook publishing format based on a standard developed by the International Digital Publishing Forum, which in 2016 was subsequently merged […]

Digital Marketing

Why EQ Is Important At Work (And In SEO)

Emotional intelligence (EQ) is important in our work and personal lives. It helps us manage and resolve conflict and support others with empathy, which in turn helps us build stronger relationships with others. EQ also helps us accept and deliver criticism calmly and be comfortable saying no, which are valuable skills we need at work. […]

Digital Marketing

Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny

Google’s rollout of AI-generated overviews in US search results is taking a disastrous turn, with mainstream media outlets like The New York Times, BBC, and CNBC reporting on numerous inaccuracies and bizarre responses. On social media, users are sharing endless examples of the feature’s nonsensical and sometimes dangerous output. From recommending non-toxic glue on pizza […]

Digital Marketing

Google To Prioritize AI Overviews Ads Over Organic Search

Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new opportunities for your business.” We like to think of the Google Search engineers as in […]

Digital Marketing

How To Recover From A Google Update (A Checklist)

Historically, Google has rolled out core algorithm updates two or three times a year – but last year, we saw a record four updates. We’ve also just experienced a 45-day record rollout with the March core update. When I first started in SEO, the industry was experiencing the later Panda updates, the Exact Match Domain […]

Digital Marketing

New Google Search Ads Resemble AI Assistant App

A keynote at Google’s Marketing Live event showed a new AI-powered visual search results that feature advertisements that engage users within the context of an AI-Assisted search, blurring the line between AI-generated search results and advertisements. Google Lens is a truly helpful app but it becomes unconventional where it blurs the line between an assistant […]

Digital Marketing

How Do I Get A Job With A PPC Agency

This month’s “Ask A PPC” question is particularly significant because the job market has been quite volatile. “How do I get a job with a PPC agency when I have only worked in-house. What experience would they want?” – Karl Toronto It’s understandable that people want to know which skills employers seek when hiring for […]

Digital Marketing

The 9 Best Content Calendar Templates For 2024

Marketers take note: If you want to execute a strong, seamless content strategy, you need a content calendar. Content calendars aren’t just about organizing your upcoming posts; they also help ensure that your content aligns with your strategic goals and maximizes your resources efficiently. Whether you’re managing multiple social platforms or experimenting with various content types, a content calendar provides you with […]

Digital Marketing

No Algorithmic Actions For Site Reputation Abuse Yet

Google’s Search Liaison, Danny Sullivan, has confirmed that the search engine hasn’t launched algorithmic actions targeting site reputation abuse. This clarification addresses speculation within the SEO community that recent traffic drops are related to Google’s previously announced policy update. Sullivan Says No Update Rolled Out Lily Ray, an SEO professional, shared a screenshot on Twitter […]

Digital Marketing

Why Every Marketer Should Be On Reddit

Digital Marketing

WP Rocket WordPress Plugin Now Optimizes LCP Core Web Vitals Metric

WP Rocket, the WordPress page speed performance plugin, just announced the release of a new version that will help publishers optimize for Largest Contentful Paint (LCP), an important Core Web Vitals metric. Large Contentful Paint (LCP) LCP is a page speed metric that’s designed to show how fast it takes for a user to perceive […]

Digital Marketing

Google AIO 24: Threats And Opportunities

Google I/O 2024 was all about one thing: the launch of AI Overviews (short: AIOs). You might know the Gemini-powered direct answers as AI Snapshots from Google’s public beta environment Search Generative Experience. Now, they’re here, ushering in a new era for Search. Google’s stunning first quarter and the softening of the ChatGPT hype led me to believe that Google had […]

Digital Marketing

WordPress 6.5 Enhances SEO With ‘Lastmod’ Support

WordPress has rolled out an update with version 6.5, introducing native support for the lastmod element in sitemaps. This move streamlines search engine crawl efficiency, potentially enhancing website visibility. The announcement comes from Gary Illyes, a member of Google’s Search Relations team, who took to LinkedIn to commend the WordPress developer community for their efforts. […]

Digital Marketing

International SEO For 2024: 9-Point Checklist For Success

Digital Marketing

Duda Website Builder For Agencies Adds More AI Tools

Duda has announced the addition of new AI assistant features that help digital agencies scale their website creation and optimization, making it easier for them to handle more clients without increasing costs. Duda Website Builder For Digital Agencies Duda is a proprietary website builder platform created specifically for digital marketing agencies that allows them to […]

Digital Marketing

Google’s AI Vision Driven By Panic, Not Users: Former Product Manager

A 16-year Google veteran is raising concerns about the company’s current focus on AI, labeling it a “panic reaction” driven by fear of falling behind competitors. Scott Jenson, who left Google last month, took to LinkedIn to critique the tech giant’s AI projects as “poorly motivated and driven by this mindless panic that as long […]

Digital Marketing

7 Automotive SEO Best Practices For Driving Business In 2024

Whether you’re behind the wheel of a dealership, running a tire shop, or steering any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing strategy in 2024. Today’s automotive consumers are more connected and informed than ever. Moreover, the preference for organic search results over paid advertisements remains strong, […]

Digital Marketing

How To Use ChatGPT For Keyword Research

Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance […]

Digital Marketing

Google Hints At Improving Site Rankings In Next Update

Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in response to a discussion on X about the impact of March’s core update and September’s helpful content update. In a series of tweets, Mueller acknowledged […]

Digital Marketing

YouTube Unveils New Content And Ad Offerings At Brandcast

YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports announced an agreement for YouTube TV to show the locally televised WNBA Friday night games on ION in both the home and away markets of […]

Digital Marketing

Google Reveals Two New Web Crawlers

Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed that there is no impact in ranking should publishers decide to block the new crawlers. It should be noted that the data scraped by these […]

Digital Marketing

20 Web Directories You’ll Still Want To Use

Web directories, once tools for discovering websites in the early days of the Internet, have evolved over the past two decades. While the rise of Google led many to assume that web directories would become obsolete, plenty of these online catalogs have adapted to remain relevant. This article examines the current state of web directories […]

Digital Marketing

ChatGPT To Surface Reddit Content Via Partnership With OpenAI

Reddit partners with OpenAI to integrate content into ChatGPT. Reddit and OpenAI announce a partnership. Reddit content will be used in ChatGPT. Concerns about accuracy of Reddit user-generated content.

Digital Marketing

Chatbots And AI Search Engines Converge: Key Strategies For SEO

A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, along with Google’s rollout of AI Overviews and Search Generative Experience (SGE) – is blurring the lines between […]

Digital Marketing

New Google AI Overviews Documentation & SEO

Google published new documentation about their new AI Overviews search feature which summarizes an answer to a search query and links to webpages where more information can be found. The new documentation offers important information about how the new feature works and what publishers and SEOs should consider. What Triggers AI Overviews AI Overviews shows […]

Digital Marketing

Competing Against Brands & Nouns Of The Same Name

Establishing and building a brand has always been both a challenge and an investment, even before the days of the internet. One thing the internet has done, however, is make the world a lot smaller, and the frequency of brand (or noun) conflicts has greatly increased. In the past year, I’ve been emailed and asked […]

Digital Marketing

Google Rolls Out New ‘Web’ Filter For Search Results

Google is introducing a filter that allows you to view only text-based webpages in search results. The “Web” filter, rolling out globally over the next two days, addresses demand from searchers who prefer a stripped-down, simplified view of search results. Danny Sullivan, Google’s Search Liaison, states in an announcement: “We’ve added this after hearing from […]

Digital Marketing

Should You Include FAQs On Product Or Category Pages?

This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides the obvious question on the sales/delivery/return process?” Yes, there is absolutely a role for product Q&A, and for FAQs on collections or categories. This applies […]

Digital Marketing

Why Google Can’t Tell You About Every Ranking Drop

In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops. The discussion was sparked by a website owner’s complaint about a significant traffic loss and the inability to request a manual review. Sullivan clarified that a site could be affected by […]

Digital Marketing

12 Awesome Professional Networking Alternatives To LinkedIn

I don’t know about you, but when I hear the word “networking,” I think of LinkedIn. LinkedIn is the world’s largest professional networking platform, with more than 1 billion users in more than 200 countries and territories worldwide. Like many of you, I’ve turned LinkedIn into my go-to digital Rolodex, connecting with colleagues past and […]

Digital Marketing

The 9 Best Landing Page Builders For 2024

Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers. Landing pages play a key role in elevating the effectiveness of your marketing efforts and differentiating, refining, and enhancing the user experience. In this article, we’ll explore how to choose […]

Digital Marketing

Google Defines “Content Decay” In New Podcast Episode

In the latest episode of Google’s Search Off The Record podcast, hosts John Mueller and Lizzi Sassman discussed “content decay”—the natural process by which online content becomes outdated or loses relevance over time. While not a widely used term among SEO professionals, the concept raises questions about how websites should handle aging content that may […]

Digital Marketing

OpenAI Expected to Integrate Real-Time Data In ChatGPT

Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into ChatGPT, complete with links to the original sources. OpenAI Search Is Not Happening Many […]

Digital Marketing

Google’s Strategies For Dealing With Content Decay

In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into dealing with “content decay” on websites. Outdated content is a natural issue all sites face over time, and Google has outlined strategies beyond just deleting old pages. While removing […]

Digital Marketing

116 Top SEO Tools That Are 100% Free

Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the […]

Digital Marketing

25 Snapchat Statistics & Facts For 2024

Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool […]

Digital Marketing

Google Defends Lack Of Communication Around Search Updates

While Google informs the public about broad core algorithm updates, it doesn’t announce every minor change or tweak, according to Google’s Search Liaison Danny Sullivan. The comments were in response to Glenn Gabe’s question about why Google doesn’t provide information about volatility following the March core update. OK, I love that Google informs us about […]

Digital Marketing

How To Use ChatGPT For Keyword Research

Digital Marketing

Google Launches New ‘Saved Comparisons’ Feature For Analytics

Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side analysis. Google states in an announcement: “We’re launching saved comparisons to help you save time when comparing the user bases you care about. Learn how you can do that […]

Digital Marketing

Google SGE Organic Traffic Impact Divided By Verticals [Data Study]

We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with data analysis from our R&D team. From this data, we have in-depth findings about SGE development and ranking factors. While verticals are not the only […]

Digital Marketing

Big Change To Google’s Product Structured Data Page

Google revamped their product structured data documentation by splitting up one comprehensive page into three pages that are more closely focused on their topics, providing an example of how to rewrite a page that’s too big and turn it into multiple topically relevant webpages. Google Product Structured Data Product structured data is essential for ecommerce […]

Digital Marketing

What Is Personal Branding? Here’s Why It’s So Important

Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples […]

Digital Marketing

Top 17 SEO Podcasts For 2024

Podcasts are the perfect medium for keeping up to date with where the SEO industry is headed. A larger number of podcasts this year are producing content with original takes on every facet of search marketing. The following SEO podcasts were chosen for their helpfulness, deep insights, and their regular publishing schedule. Every podcast on […]

Digital Marketing

How To Write ChatGPT Prompts To Get The Best Results

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock the full potential of ChatGPT and create content that resonates with your audience and search […]

Digital Marketing

The 9 Best Landing Page Builders For 2024

Digital Marketing

Google Performance Max For Marketplaces: Advertise Without A Website

Google has launched a new advertising program called Performance Max for Marketplaces, making it easier for sellers on major e-commerce platforms to promote their products across Google’s advertising channels. The key draw? Sellers no longer need a website or a Google Merchant Center account to start. The official Google Ads Help documentation states: “Performance Max […]

Digital Marketing

Social Media Image Size Guide For All Platforms (2023)

If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up every month, there are more ways than ever to connect with your customers and prospects via engaging content. But before you start posting at will, […]

Digital Marketing

The Top 30 Social Media Influencers Worldwide

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in […]

Digital Marketing

10 Most Important Meta Tags You Need To Know For SEO

HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and should) write good content, attract backlinks, and do your best in page layout design. But all of the above is hardly useful without HTML tags. […]

Digital Marketing

OpenAI To Show Content & Links In Response To Queries

OpenAI content deal will enhance ChatGPT with the ability to show real-time content with links in response to queries. OpenAI quietly took steps to gaining more search engine type functionality as part of a content licensing deal that may have positive implications for publishers and SEO. Content Licensing Deal OpenAI agreed to content licensing with […]

Digital Marketing

How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum]

Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing […]

Digital Marketing

5 Things To Consider Before A Site Migration

One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help keep a site migration on track to a successful outcome. Site Migrations Are Not One Thing Site Migrations are not one thing, they are actually […]

Digital Marketing

25 WordPress Alternatives Best For SEO

WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories. We explore user-friendly website builders like Wix, Squarespace, and Weebly, which […]

Digital Marketing

Google March 2024 Core Update Officially Completed A Week Ago

Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26—a whole week after the update was completed on April 19. Many in the SEO community had been speculating for days about […]

Digital Marketing

Studio By WordPress & Other Free Tools

WordPress announced the rollout of Studio by WordPress, a new local development tool that makes it easy for publishers to not just develop and update websites locally on their desktop or laptop but is also useful for learning how to use WordPress. Learn about Studio and other platforms that are make it easy to develop […]

Digital Marketing

Big Update To Google’s Ranking Drop Documentation

Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room to quibble about some of the changes but overall the revised version is a step up from what it replaced. Change# 1: Downplays Fixing Traffic […]

Digital Marketing

22 Places You Should Be Sharing Your Content

Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your content’s effectiveness and engage with users it might not otherwise reach. However, each platform is increasingly focused on keeping users within its specific ecosystem, so […]

Digital Marketing

Google Declares It The “Gemini Era” As Revenue Grows 15%

Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai. The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase […]

Digital Marketing

12 Types Of Google Ads Extensions, Now Assets

Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action […]

Digital Marketing

Top 17 SEO Podcasts For 2024

Digital Marketing

Google Further Postpones Third-Party Cookie Deprecation In Chrome

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators. The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for […]

Digital Marketing

Using Python To Explain Homepage Redirection To C-Suite

If you’re an SEO professional you might be working on a site that redirects the home page to a subdirectory, for example redirecting to a country specific version of the site. Or, using placeholder content linking to the main site’s home page in a subdirectory. In both those cases you could be struggling to convince […]

Digital Marketing

How To Address Middle And Bottom Of Funnel Pain Points

The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ […]

Digital Marketing

Google Confirms Links Are Not That Important

Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a […]

Digital Marketing

10 Paid Search & PPC Planning Best Practices

Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns. Revisiting your paid media plan is an opportunity to ensure your strategy aligns with your current goals. Reviewing best practices for pay-per-click is also a great […]

Digital Marketing

Google On 404 Errors And Ranking Drops

In a Google Office Hours podcast, Google’s Gary Illyes answered a question about 404 Page Not Found errors that coincided with a drop in rankings. Fake External 404 Errors There are probably many reasons for 404 errors created by bots. One reason for those error responses could be that they are originating from automated scanners […]